Correct me if I’m wrong, but the initial purchase of eStage-related products
will usually be anywhere from $100 to $300.
For someone who knows only a little about eStage and what we’re
doing, it might be considered an unsafe purchase.
I have an answer for you, but first let’s dive into an
example below first:
Hypothetically, there are two websites selling a similar product.
Business A prices their product at $50, while Business B prices their
product at $500.
Which one grabs more attention? A or B?
Obviously, B.
Why?
Most of us assume that if a product is expensive, it
must be expensive for a reason — and that you get what
you pay for.
But here’s the problem: people may prefer Business B, yet still buy
from Business A simply because they can’t afford the $500 product.
Now, here’s what makes the difference. Business B sets up a pricing
table with three offers: Silver, Gold, and Diamond.
The Gold package sells for $50 (or $100), putting it in the
same price range as Business A’s product.
The Diamond package stays at $500, while the Silver package could be
priced at $25. By keeping the $500 offer, you signal that your
business sells high-end products, which boosts trust and credibility.
Most people won’t buy the $500 package, but it makes your mid-tier
option ($100) look like a “smart deal.”
And that mid-tier package is exactly what you want most customers
to buy.
Attention: This pricing strategy won’t work if your hub looks
cheap.
First impressions are extremely important.
Thus, spend more time “decorating” and optimizing your landing page.
Most importantly, the value
of your service must match the price.
Don’t fool or scam your buyers.
Share your thoughts in the comments here.