When I was studying in Melbourne, I lived with a Vietnamese couple
and their little boy. The mother worked in a grocery store from
6 am to 6 pm.
She would drop the boy off at the local babysitting service and
pick him up after work.
The father worked in a fish store, where his job was filleting
fish. He left home at 3 o'clock in the morning and wouldn't
come back until 7 o'clock in the evening.
They worked very hard all day, and all they wanted was to
rest after work, but they had a little boy to take care
of.
The boy was cute, but he was very skinny. Every time he
saw the big bowl of baby food from his mom, he cried
out loud.
His mom spent hours next to him, giving him spoon after spoon.
Right after she thought her son had finished his dinner, he would
throw up all over the floor. She was so frustrated.
She had to spend another hour feeding her son instead of taking
a rest to recover after a long, hard day.
That happened almost every day. Dinner time became a nightmare for the
boy and his mother.
Seeing that, I totally understood, because I was once like that little
boy.
I told his mother that she needed to change the big bowl
for a small one. A big bowl creates mental pressure for the
boy.
If he sees he only has to eat from a very small
bowl, he will be more relaxed and enjoy his meal.
When he finished the first bowl, she could add a little more
until he had eaten all his food. It worked.
Writing emails to your subscribers is the same.
You don't want to scare people off with a lengthy message, nor
can your email be too short, or your message won't be delivered.
The solution is to break it into small chunks of text, so
people feel like they can read your message to the end.
A study reveals that a line of text should be between 45
and 75 characters.
I have built an app that can help you format your lengthy
messages into easy-to-comprehend ones.
If you want to use it, you can find it here.
How often do you find yourself sending lengthy messages to
your subscribers without any space between sentences?
A skinny little boy who became an internet marketer
Discover how a simple storytelling lesson can help you write emails that are easier to read, more engaging, and less overwhelming for subscribers.
Achyut Dave· 1 min read